A few companies like Kelvinator. Godrej. Alwyn. and Voltas were the major participants in theconsumer durable goodss market before the liberalisation of the Indian economic system. accounting for no less than 90 % of the market. Then. after the liberalisation. foreign company like LG. Sony. Samsung. Whirlpool. Daewoo. and Aiwa came into the image. Now. these companies has controlled the major portion of the consumer market. Consumer durable goodss market is expected to turn at 10-15 % in 2007-2008.
The company was originally established in 1958 as Gold Star. bring forthing wirelesss. TVs. iceboxs. rinsing machines. and air conditioners. LG Electronics is one of the taking companies in the field of electronics with a planetary presence in many states. Before briefing. we have divided the debut portion into three chief bomber parts. LG Global. LG India. LG etc. Here we are traveling to portion you a marketing undertaking of LG company which will assist you to analysis the current market place of LG company which was prepared by a pupil. Lashkar-e-taibas have a expression
LG Electronics is a company that thrives on invention. Its merchandises and engineerings enhance lives and present our clients to a whole new universe of originative designs. They are committed to happening new ways to do your life better and easier-through simple user interfaces. fashionable designs and intelligent. state-of-the-art engineering.
Aim of the undertaking
Primary aim You will happen out the market portion of the LG and besides calculate the show portion. Positional trader who can sale the LG merchandise in big volume. You will Identify possible trader and development these trader. So LG can do them their direct trader. The job faced by the trader in gross revenues and the distribution.
Secondary aim You will happen out that how far the exhibitions are helpful in branding. While buying the consumer durable goodss which parameter is most of import for the consumer. Make the consumers prefer the fiscal installation for purchasing consumer lasting. Frequently consumers change the consumer lasting. enhances the cognition of consumer lasting market. increases the cognition consumer lasting merchandise of LG. enhances the cognition about the selling and stigmatization activity.