One the world who help pro-mote and

One of Red Bull´s most successful technique of personal selling is their wings team members. The wing team are a group of people all over the world who help pro-mote and sell Red Bull. The team is made up of young, fun and charismatic people who attend events around the countries to represent Red Bull. Their aim is to drive product trial, win new customers and introduce existing customers to new consumption occasions. An example of an event that Red Bull wing team attended is a student fresher´s party in Bournemouth. This is ideal as their primary target market will be attending this event. They had company cars and props to catch the public eye and will always have free product trial and often give-aways like stick-ers, caps and so.